Every year the Super Bowl comes around and creates mass hysteria around commercials, and every year automakers inevitably feature in the line up.
You may remember the Mercedes campaign that features Kate Upton, Usher and Willem Defoe as a very convincing Devil to advertise the Mercedes Benz CLA Class and I’m sure there was another one, again featuring Kate Upton where she got all soapy and wet whilst washing a car, though for some unknown reason I can’t remember for the life of me what the car was, even though I remember Kate Upton…. Vividly.
This year Mercedes will feature again, advertising the AMG GT, and they have released the minute long clip on youtube. It is a throwback to the classic fable about the hare and the tortoise, yet this time it ends a bit differently failing to stay true to the original ‘slow and steady’ message.
The other advert that has been released ahead of the Super Bowl is an extended one featuring Pierce Brosnan and a Kia Sorento. It reminded me of myself though my car is a second hand Kia Sorento, I’m balding, have a bit of a gut and my cabin is at the back of my garden. Not the Canadian Rockies.